Titles, Description & Keywords – Still the Big Three


The importance of a title cannot be emphasized enough, because the title of your Web site appears in the browser window, as the title for Google search results, in bookmarks and many other places. If you want to get it just right, follow the below tips:

Make sure your most important keyword or keyword phrase is included in your title
Keep it short
Make it descriptive


And never use the word HOME in your home page title…it’s pretty meaningless!
For a clearer picture, consider a site that focuses on “web page optimization.” A possible title could be “Web Page Optimization Tips”. The title, like a subject line in an email, may be the single most important feature in getting people to click on your link, since it’s the first thing they’re likely to see. It’s also one of the first things a search engine will see when crawling your page.

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