Other issues In Internet Marketing
1. Quality of products: no standards of assessment
What else did Mike say? He mentioned that many people are buying and buying into opportunities then heading off in all different directions. I see this happening right in front of my very own eyes. At the same time, he mentioned the concept of Web 2.0 and user generated content and the ability for users to rate and comment on a site. onlyfreedommatters I’ve mentioned this several times in my internet marketing seminars. But the issue is, so what?
You need to be able to assess the quality of something. How well you can assess the quality depends on the level of the user. I mean a complete newbie will hardly be able to provide an effective evaluation from an internet marketing perspective. In addition, there is also a growing trend for internet marketers to provide rewards for testimonials. This is hardly a fair judge of a product.
As a trainer, I often request for feedback with a standard evaluation form at the end of my trainings. This form is created in order to assess specific elements in the training. The concept of training evaluation itself is a broad area, and if you’d like to receive my insights into this, you may do so at my Business Strategy section on my blog.
2. Marketer recognition
As you know, marketer recognition is an issue. Most people do not have the means to be able to establish a high enough level of credibility until they align with other top marketers. However, there is another way.
Be aligned with happy and satisfied customers!
Some of you might think that this is about building a really large testimonial list. Well, this testimonial list leverages on the psychology of social proof. However, if you are not schooled in logical analysis, you will not be able to pick out flaws in arguments. One such typical flaw is called the ‘slippery slope’ technique. “He was really good. He gave me a good product. Yeah.” What in the world kind of testimonial is that? How about this instead:
“Stuart, wow, you’ve made this a fascinating 2 hours for me. The chemistry is very good between us I love the things you’ve said and the questions you’ve asked. I’m deeply grateful to you for being so insightful as to the things that are important to [guerrilla marketers] everywhere.” ~ Jay Conrad Levinson
Satisfied? Happy? Well… you have to build this as part of your neurological hardwiring if you want to survive online. If you want to get more stuff out from where you are right now, join me to build a credibility plan.
3. Entrepreneurial effectiveness
I’m guilty of one thing – complaining that there isn’t enough effective business training for new internet marketers. And as a result of that, I got my just desserts – people asking me to be their business mentor and strategist.
In my opinion, business training is not just about taking a degree in business management and graduating top of the class. It’s about making a business come to fruition. These skills include a whole bunch of stuff such as knowing how to conceive a business idea and put it into a plan in the first place. Another is to know what your strengths are and put them to use, while knowing how to delegate to people who can use their strengths together with yours. This basically implies the need for leadership.
Most newbies are attracted to the opportunity, but not willing to make the time or effort. However, those who are leaders already take the next step and make this happen. Leadership in an organization is important – tons of authors have already made this clear, especially one John C. Maxwell, a very highly respected leadership thought leader. On the other hand, it may be that some people think of leadership as something so ‘normal’ they forget to revere the importance of its value in running a business.
The biggest mistake one will make is to say that it takes hard work. No it doesn’t. It simply requires an effective and systematic mobilization of resources to get your system to work.
4. Process thinking
Being able to create a system presumes you need to know systems thinking as well as process thinking. Both are part of the same thing, and one needs to recognize this. If you are unaware of the power of systems thinking and process thinking, it means you have not been honing your thinking capabilities.
One too many internet marketer has mentioned the need to learn to be physically ‘lazy’, but never mentally. I totally agree with this statement, but there needs to be more education to help you develop this competence of learning about process thinking. If, as an entrepreneur, you do not develop this capability, you will be incapacitated, unable to see the interrelations of a large variety of different things in the complex world of business. You will be unable to craft your own strategies. Jeff Walker is a clear example of how knowledge and clear thinking leads to powerful, powerful product launches.