The first mistake made by many newbie bloggers is commonly their choice of categories or lack of it.
You will often see many blog authors will put posts filed under the “uncategorized” category.
This is a mistake made by many new bloggers, if you do not choose your categories as standard default on a WordPress platform they will be filed under the uncategorized category.
Category selection for blogs is highly important for site navigation and search engine rankings.
Your blog categories should be relevant to your content and an extension of the original or main topic your weblog contains information about.
A quick search on any of the main search engines can give you webmastershall suggestions as to which terms would be most suitable for your categories.
Using free tools such as the Google Keyword Tool, will give you a wealth of related search terms which you can incorporate into your category names.
For example a blog on guinea pigs, could have categories named care, sounds, food, cages and illnesses etc.
Keyword research is highly important and a simple search for your main topic or niche keywords will product a list that you can choose your categories from.
It is often an unlooked factor on a blog, and one that, when done correctly, can drive more free traffic to your website.
Category choice can ensure your blog content covers all areas of your subject or niche and gives your site a wider range of audience.
Remembering that the url links to your blog’s post will contain the category name is a point to remember.
Do not choose blog categories that are very long in length.
Most bloggers make the mistake of having a long category name, which becomes even longer once the post title is added to the link url too.
Choose categories that relate to your main niche, but can also allow you to branch off into several sub niches for increased traffic and exposure on search engine results.
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While blogs are a great way to share information, there are some strange details that might require a little bit more explanation. WordPress is a very wonderful format. It is easy to use. It has great features and you can add Categories and Tags.
Yes, Categories and Tags. Once you scroll down past your post a little, you will come across these two very similar yet very different things. Using these two can help your readers find posts that fit their particular interests.
Why are there two different things?
Originally WordPress had categories. But after a while a category would start to get too many articles and bloggers broke down the categories further. This started creating long lists of Categories. Thus tags were born.
What is a category?
Categories are the broad term, they help categorize your posts. You can have long keyword phrases; which is a three or four word phrase, as a category. Create unique to your blog phrase for a category name. A category name could be “Dallas Mexican Restaurants” which is a long keyword phrase or “Mex-Food that Rocks” for something unique. But you can also have sub-categories. This great for “Dallas Restaurants” and the sub-category of “Mexican” or “Italian.”
How is a tag different?
You use tags to identify terms related to your blog post. These are terms that help readers of your blog and first time visitors identify the content. Unlike the above categories, you only want to use one or two words as tags. Tags related to the post above could be things like “tortillas, margaritas, live mariachis, green enchiladas, chicken tacos” and other related terms.
What about for Search Engines?
As far as SEO; Search Engine Optimization, there are differences as well. Tags help search engines identify content on your blog. A search engine is likely not to understand “Mex-Food that Rocks” but it does know you are talking about Mexican food from the tags you used.