Like most Internet marketers, I have been given, and have bought, many internet marketing programs, and advice from the so called experts. While much of this advice has been good solid advice, if I where to focus only on one, it is this “If you truly want to make money on the internet, you MUST focus on building yourself a responsive mailing list”
You see, the money is not only in the list, but in the relationship you build with it. This strategy is more commonly know as “permission based marketing” or “Opt-in email marketing”, free v bucks either way, it simply involves you obtaining the name and email address of a potential customer, so that you can build a relationship with them based on trust, by having the ability to market to them as much or as little as you like.
Opt-in or permission based marketing requires the permission of a willing and potential customer to subscribe to your marketing materials, such as: Newsletters, Catalog’s and promotional mailings, via e-mail.
There are many methods to begin building your internet marketing mailing list, but I will concentrate on, what I believe to be the 4 simplest methods to get started:
So read on…
Simple Method No 1.
Direct your traffic to a Lead Capture Page.
I have seen many internet marketers go to a lot of time and expense driving traffic to their websites and Blogs, only to leave the majority of that traffic completely untapped.
You see, when a visitor arrives at your Website, they are only going to do 2 things:
1. Stay around for a short time and explore, or…
2. Immediately leave.
and it goes without saying, that to make your internet marketing efforts profitable, the
longer you have your visitor stay, the more sales/money you can make. So why not use a lead capture page/system, instead, to do the following:
a). Keep your visitors interest so they stay around.
b). Offer them some sort of ethical bribe for their name and email address, which will add them to your internet marketing mailing list.
c). Enable you to present your offer quickly and in a much more professional manner.
Simple Method No 2.
Use a Professional Email Marketing Service.
The use of a professional email marketing service provider, will help you do a number of things that ordinarily you probably WOULD NOT be able to do on your own, such as:
1. Create a professional looking lead capture form and page.
2. Ensure maximum deliver-ability of your emails. As your internet marketing mailing list grows, the deliver-ability of your emails can become more difficult, especially as you could be sending thousands of emails daily to your subscribers.
3. Track your email analytic s, so that you can see who:
a). Opens your emails.
b). Clicks on your links within the emails you send.
c). Which emails have bounced.
d). Which landing page converts the best.
e). Which Sales page converts the best,
Most of the email marketing service providers out there will provide these functions for
you. The provision of these providers is outside the scope of this article, but if you visit my blog (in the author bio) you will find further info on this.
Simple Method No 3.
Provide MASSIVE Value by Giving Something of Value Away.
This next method is the method that an awful lot of internet marketers simply don’t get.
They fail to understand how you can build your internet marketing mailing list and make
money by giving something away, but if you really think about it, it makes a lot of sense and this is how it works:
1.Your traffic arrives at your lead capture page, were YOU are wanting them to leave their name and email address as a minimum.
2.As a trade for their personal info, you will send them something FREE connected to
whatever it is that brought them there in the first place. This can be a free report, a free video or a free resource. The important thing is that it must have some perceived value to your visitor.
3.The freebie can be delivered immediately (by directing to a download page) or it can be delivered later in your welcome email. I have found that delivering in your welcome email is best, as usually your subscriber will need to confirm that they want it by clicking on the confirmation link sent by the email service provider, so this serves as a reminder for them as well.
4.As previously mentioned, after sign-up you have the option of presenting your sales offer immediately.
Note: One very important point here, make sure your give away is of the highest perceived value that it can be, remember that you are trying to build trust with your internet marketing mailing list, and it starts here!